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Most enterprises are stuck in AI pilot purgatory—impressive demos, no ROI. Garther predicts that by 2028 80% of successful GenAI apps will run on existing data platforms, yet many still treat AI as “magic” exempt from existing data challenges. This session shows why batch pipelines kill model value and how Confluent’s data streaming platform and Streaming Agents, AWS Bedrock, Amazon SageMaker, and MCP Servers unlock scalable multi-agents systems that monitor business events and instantly act or...

Data privacy and sovereignty requirements continue to drive cloud security innovation. This deep dive session traces AWS Key Management Service (AWS KMS) evolution since inception; from solving fundamental key management challenges to supporting complex regulatory and compliance requirements. Learn about the AWS KMS architecture, operational processes, and technical controls that are in place and how it all comes together to help ensure customer trust.

Discover how Volkswagen Group, delivering 9.0 million vehicles annually across 115 global facilities, ensures brand consistency while scaling global marketing operations. Learn how VW transformed their marketing pipeline through two innovations: custom-finetuned image generation models creating on-brand visual content at scale, and pioneering work with Amazon Nova to automatically evaluate marketing assets against brand guidelines.

Your serverless app is built. Your API already works. Now make it talk. What if adding an #AI interface to your app was as simple as pointing an agent to your existing API? No new infrastructure to babysit. No rewrite. No "migration project." Watch this episode of Databases for AI: Build a conversational #AI agent on Amazon Bedrock AgentCore Connect the agent to an existing serverless API with #Lambda & #AuroraDSQL — a serverless distributed SQL database that you never have to tune or...

What distinguishes organizations that capture real value from AI from those still experimenting? In this episode of AWS Executive Insights, Roger Premo, Global Head of Strategy at IBM, breaks down the practical lessons behind IBM’s own AI transformation. From embedding generative AI into everyday workflows to codifying an agentic development lifecycle, IBM has paired leadership commitment with disciplined execution to drive measurable results.

Discover how Amazon OpenSearch Service is evolving beyond traditional search and analytics to power next-generation observability. We'll showcase how organizations can reduce operational costs by modernizing their observability stack using OpenTelemetry, OpenSearch, S3, and CloudWatch. We'll demonstrate building sophisticated observability solutions that combine OpenSearch's real-time analytics with AI-powered insights using Amazon Q. Learn more: More AWS events: https://go.

Ready to automate your AWS Lambda runtime upgrades? Dan Fox and Brian Krygsman join Julian Wood to explore how AWS Transform custom can take the pain out of Lambda runtime migrations. Learn how to upgrade hundreds of Lambda functions from deprecated runtimes to modern versions with a single CLI command. Discover how the AI agent handles planning, code changes, dependency updates, and validation end to end.

Want better visibility into your distributed serverless systems? Joe Alioto joins Eric Johnson to show practical solutions for common observability challenges in distributed serverless applications. They tackle common pain points like request tracking across services, performance optimization, and error correlation. Through a retail application example, learn how to implement comprehensive tracking across AWS serverless services, enabling you to maintain reliable and performant applications.

Looking to modernize your customer journey? Join this session to learn how TUI Group, one of the world's leading tourism organizations, harnessed the power of AI through cloud migration - successfully onboarding 10,000 agents and retail staff to Amazon Connect across 12 European markets in 8 languages. Discover how they improved the customer and agent experience with conversational IVR, bots at the same time as reducing operating expenses by 10%.

IDEMIA Civil Identity, serving state and local DMVs, is modernizing legacy identity systems with AWS Transform. By migrating from monolithic architecture and upgrading from .NET 3.5 to .NET 8, the team is improving scalability, security, and performance in AWS GovCloud. With faster modernization timelines and projected cost savings of up to 40%, IDEMIA is better equipped to deliver secure, high-quality identity services. Subscribe to AWS: https://go.

In this episode of AWS Show and Tell, learn how to unlock value from your unstructured data by connecting information across content types, with a single model that delivers leading accuracy across modalities. Join us to explore Amazon Nova Multimodal Embeddings, the first unified embedding model that supports text, documents, images, video, and audio through a single model to enable cross-modal retrieval.

Want to learn how you can leverage AWS Transform to accelerate VMware cloud migrations? This session shows how you can use AWS Transform to simplify and automate the migration process from discovery, planning, re-platforming to migrating your VMware workloads to Amazon EC2. Explore how Generative AI tackles VMware migration complexities by reducing the undifferentiated heavy-lifting, empowering your team to focus on accelerating impactful business outcomes.