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As customers gravitate towards easy-to-use, self-guided customer service channels, how can your business meet this need in a personalized and efficient way? Join this session to hear from Petco on how it is deploying intelligent, AI-enabled omnichannel experiences using Amazon Connect, helping customers to quickly resolve issues on their own. Walk away with best practices for creating self-service experiences that effectively resolve customer needs from the very first contact.

In this video we will explore OpenShift on AWS, look at compute and storage options for application modernization (container workloads) and virtual machine workloads running on OpenShift Virtualization. We shall contrast traditional shared storage and look at why customers are taking advantage of the latest features in Amazon FSx Netapp Ontap for their OpenShift on AWS requirements.

Linedata, a firm serving the financial services community, collaborated with AWS Gen AI Innovation Center to transform investment compliance processes using generative AI. To address the manual, time-consuming nature of compliance processes in asset management firms, Linedata leveraged AWS generative AI capabilities to automate and streamline compliance workflows.

Ready to grow your career in data and analytics? In this video, we break down the top skills, strategies, and trends to help you level up fast. Beyond technical know-how, we dive into why soft skills like communication, storytelling, and leadership are key to standing out and moving up. Whether you're starting out or aiming for a senior role, you'll learn how to future-proof your path, impress hiring managers, and grow with purpose. AWS Career Website: http://go.

With a mission to transform cybersecurity through AI, Trellix is helping organizations move beyond manual technical analysis to more intelligent security operations. In this Tiny Mic Q&A, Martin Holste, CTO for Cloud and AI at Trellix, explains how their AI solutions are already showing remarkable results through AI-powered training and automation.

AWS support Incident Detection and Response - What is it? How does it work? Learn more: https://go.aws/3ONNJRi Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.aws/more Next steps: Explore on AWS in Analyst Research: https://go.aws/reports Discover, deploy, and manage software that runs on AWS: https://go.

Description: See how Epsilon, a subsidiary of Publicis Groupe, enhanced their marketing campaign automation using Amazon Bedrock AgentCore. Learn how they deployed an AI-powered campaign orchestration system that reduced setup time by 30%, increased personalization capacity by 20%, and scaled campaign creation by 20% while saving teams 8 hours per week.

This session will focus on the latest Industry & LOB solutions, from Generative AI solutions in radiology to geospatial modeling for power. We will explain the opportunity for AWS Partners to increase visibility of their offerings, as well as develop joint business with AWS and we unlock new innovations for customers. We will share with partners the approach AWS is taking to address key industry use cases with Agentic AI, via partner solutions running on AWS.

Discover how Amazon Verified Permissions simplifies authorization for applications. Learn how Verified Permissions offers centralized policy management, simplifies auditing, and eliminates operational overhead for authorization at scale. This session introduces the verified-permissions-express-toolkit, an open-source package that helps organizations externalize authorization logic, improving security and reducing code complexity.

Data engineers face critical time sinks: writing code to build analytics pipelines from scratch and upgrading Apache Spark versions. In this lightning talk, discover how AWS is addressing both challenges with AI agents that accelerate development cycles. Learn how the Amazon SageMaker Data Agent transforms natural language instructions into executable SQL and Python code within SageMaker notebooks, maintaining full context awareness of your data sources and schemas.

Ever wonder how AWS protects the data of millions of customers while staying ahead of evolving security threats? Get a peek behind the curtain as AWS CISO Chris Betz discusses threat intelligence tools and cloud security at scale. In this candid conversation, AWS Enterprise Strategist Clarke Rodgers sits down with Betz to discuss AWS's philosophy of "invisible security" - protecting customers seamlessly without disrupting their operations.

To adapt to an ever-changing threat landscape, effective cybersecurity must align policy interpretation, operational enforcement, and real-time metrics in a continuous feedback loop. Generative AI has a large role to play in retrieving relevant data and coordinating and adapting this complex task across a disparate set of tools and information sources.