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Discover how Amazon measures and improves developer experience at enterprise scale in this interview with Jim Haughwout, VP of Software Builder Experience at Amazon. Drawing from Amazon's retail business expertise, Jim reveals how the "cost to serve" metric transforms developer productivity measurement by focusing on system-level efficiency rather than individual performance.

Explore Shell's transformative journey in hybrid HPC computing, combining on-premises systems with AWS GPU capabilities for seismic processing and AI applications. The evolution from CPU-based processing to advanced GPU implementations represents a critical advancement in energy sector computing.

"Seoul Tonic started with a 26-year-old in lockdown, a deep dive into Korean skincare ingredients, and a cold email that changed everything. In this episode of re:Tales with AWS, host Brooke Moody sits down with Sophie Hood, founder of Seoul Tonic, the Korean-inspired functional beverage brand now sold across Australia, New Zealand, the UK and the United States.

For more details on this topic, visit the AWS Knowledge Center on AWS re:Post and read the full article associated with this video: https://repost.aws/knowledge-center/iam-passrole-error The AWS Knowledge Center contains trusted, expert-reviewed answers to frequently asked questions across AWS services — including EC2, S3, IAM, Lambda, Bedrock, and more. Luis shows you how to resolve the IAM user error "not authorized to perform IAM PassRole" by creating and attaching the correct policy.

Before Amazon Connect Customer, TUI managed more than 85 customer service applications worldwide. In this video, learn how consolidating systems into one platform helped streamline workflows, empower frontline advisors, and improve performance at scale. See how AWS is helping TUI deliver better travel experiences. Learn more about Amazon Connect Customer: https://go.aws/4pnDtNL Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.

Watch AI agents transform the product innovation process from months to minutes. This demo showcases Amazon Bedrock AgentCore orchestrating market research, design generation with Nova Canvas, and production prep—accelerating time-to-market for retailers and brands. Learn more about AWS events: https://go.aws/events Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.

Amazon Redshift RG instances, powered by AWS Graviton, deliver better performance - running data warehouse and data lake workloads up to 2.4x as fast as RA3 - at 30% lower price per-vCPU. Run SQL analytics across your data warehouse and data lake from a single engine — including on open formats such as Apache Iceberg and Apache Parquet.

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Slack achieved 99% AI adoption by moving from experimentation to production-scale developer tools on Amazon Bedrock. Discover their journey deploying Claude Code and Cursor for accelerated development workflows, then building multi-agent systems with Strands Agents to automate escalation resolution at scale. Learn how Bedrock's Knowledge Bases and Guardrails enabled secure, governed AI deployment while custom MCP servers integrated internal tooling.

Explore how AWS continually expands its global infrastructure through sophisticated software engineering. This session reveals the evolution of AWS's approach to building new infrastructure, from manual processes to today's automated systems. Examine how changing global landscapes and business needs have shaped our strategies.

From smart cameras to connected devices , AI is quietly transforming how consumer electronics are imagined, built, and brought to market. In this episode of Retail Insights with AWS, hosts Isha Dalal and Aman Sharma sit down with industry and consumer electronics leader Alex Talevski, former CEO of Swann Communications, to explore how AI is reshaping product development and redefining what “good” looks like for modern retail experiences.

Bank CenterCredit (BCC), a leading bank in Kazakhstan, developed the first secure, scalable hybrid architecture for generative AI tailored to meet Kazakhstan’s financial data regulations in Central Asia. Leveraging AWS Outposts and AWS KMS, the bank was able to locally store and anonymize sensitive data before sending it to the parent AWS Region for encrypted processing.