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Join Zettle by Paypal as they reveal how one of Europe's most innovative point-of-sale vendors is using AWS Payment Cryptography to retire their last on-premise hardware. Learn how they successfully migrated real-time transaction volumes in multiple geographies while maintaining PCI PIN & PCI P2PE compliance, increasing resiliency, and reducing infrastructure costs. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.

Manufacturing applications like Ignition, SCADA, MES, and robotic control require low-latency connectivity to on-premises manufacturing equipment. Join this session to discover how Rivian, a cloud-first automotive manufacturer, is modernizing mission-critical and latency-sensitive manufacturing applications with AWS Outposts.

Use AWS IoT secure tunnels for remote access to edge devices. Learn more at - http://go.aws/4m1JSvL Subscribe to AWS: https://go.aws/subscribe Sign up for AWS: https://go.aws/signup AWS free tier: https://go.aws/free Explore more: https://go.aws/more Contact AWS: https://go.aws/contact Next steps: Explore on AWS in Analyst Research: https://go.aws/reports Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace Join the AWS Partner Network: https://go.

Dr. Ruba Borno, AWS Vice President of Global Specialists and Partners, shares her journey from refugee to technology leader and reveals what drives purpose-driven leadership. As a daughter of Palestinian refugees who came to the U.S. during the first Gulf War, she learned early that opportunity is a gift—and believes in "leaving the ladder there" for others to climb. In this conversation with host Richard Taylor, Dr.

Agentic AI is no longer hype — it’s the next battleground for growth. Winning means the ability to create autonomous, goal-oriented systems and wield data effectively. Companies that execute will outpace the competition; those that don’t will be left behind explaining why they hesitated ... if they’re around at all.

Marriott International has reimagined what technology can do for hospitality—transforming its engineering, infrastructure, and culture to deliver innovation at global scale. In this session, Marriott leaders Adnan Haq (VP, DevSecOps & Infrastructure) and Sean Corkum (Senior Director, DevSecOps & Automation) join Harness CEO Jyoti Bansal to share how Marriott built a cloud-first, automation-driven foundation—replacing legacy systems, cutting environment setup time from months to minutes, and...

See how Siemens is innovating with Amazon Nova 2 Lite for web search applications. In this demo, Siemens shows how Nova enables employees to ask natural language questions and instantly retrieve the right information from large, complex data repositories. The video walks through how the model enables conversational search and multi-agent orchestration and delivers high-quality results and low latency.

Managing backup policies with AWS Organizations provides centralized control over data protection across multiple AWS accounts. This video demonstrates how to enable backup policies in AWS Organizations, configure delegated administrator responsibilities to a designated account, and implement consistent backup strategies at scale.

As artificial intelligence (AI) continues to revolutionize enterprise operations, SAP customers like AxFood and Harman International are harnessing the power of AWS's cutting-edge AI capabilities to revolutionize enterprise operations. This session explores the transformative potential of integrating AWS's AI innovations with SAP ecosystems to drive unprecedented levels of efficiency, creativity, and user engagement. Learn more: More AWS events: https://go.

Amazon VPC Lattice is designed to simplify service-to-service connectivity at scale across accounts and VPCs with built-in layer 7 routing and policy . Similarly, AWS PrivateLink is designed to make it easier to connect services and resources across different AWS accounts and VPCs to simplify your network architectures.

Learn how Sage uses Amazon Bedrock AgentCore to unlock enterprise data at scale and transform customer engagement. Learn how Sage eliminated months-long IT bottlenecks and empowered business teams to access insights from 250+ products and enterprise systems in real-time.

Customizing models often requires lengthy iteration cycles. Now with Amazon SageMaker AI, you can accelerate the model customization process from months to days. With an easy-to-use interface, you can quickly get started and customize popular models with your own data, including Amazon Nova, Llama, Qwen, DeepSeek, and GPT-OSS, with the latest customization techniques such as reinforcement learning and direct preference optimization.