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Join us for an insightful conversation with Brooke Moody (AWS Retail Enterprise Account Manager) and Duncan Jessep (AWS Retail Enterprise Sales Manager) as they unpack the key highlights and innovations from NRF APAC 2025 in Singapore, bringing the best insights back home to Australian retail. In this episode, we explore how APAC's retail landscape is leading global innovation, with 55% of the world's shoppers and a middle class set to grow by 3.49 billion by 2030.

Learn how to harness the full potential of AWS Network Firewall in this focused lightning talk. Explore advanced techniques for custom Suricata rules, discover the power of managed rules, and understand active threat defense implementation. Walk away with actionable insights to strengthen your network security controls. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.

Unlock the secrets to maximizing your generative AI investments in this episode of "Ask the Experts about AI Cost Efficiency: The Keys to AWS Optimization." Join AWS Senior Optimization Architect Steph Gooch and a panel of specialists as they break down practical strategies for controlling costs while scaling GenAI workloads from prototype to production.

The AWS ecosystem around AI has evolved from foundation model invocation on Bedrock to full-services agentic runtime complete with tools, memory, and more with Bedrock Agentcore. Based off architectural experience across enterprises and software companies, Cybage will focus on the realities of production-grade middleware with Agentcore and MCP. We will cover dilemmas of balancing speed with production-readiness and tradeoffs between open-ended chat and opiniated agents.

In this lightning talk from the Executive Summit at AWS re:Invent 2025, leaders from AWS, Intercom, and Intuit share how they transformed some of their biggest setbacks into catalysts for transformation, offering candid insights on resilience, adaptability, and the power of embracing failure as a stepping stone to success. Learn practical strategies for building a failure-positive culture, identifying hidden opportunities, and leveraging lessons learned to drive breakthrough innovations.

Learn how to transform your workflows with AWS Step Functions and JSONata. This session demonstrates how to simplify your orchestrations and perform sophisticated data transformations directly within your state machines without additional AWS Lambda functions or compute resources. Through live examples, discover how this approach reduces costs and optimizes resource utilization. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.

Discover Bloomberg’s vision for an AI-driven content pipeline designed to transform natural-language queries and multimodal inputs into video content. This session outlines how Bloomberg aims to unify high-speed discovery and content assembly across audio, video, and text using semantic search patterns, OpenSearch, and Amazon Neptune.

Join AWS She Builds Tech Skills host Brittany Wolfrom and expert guests Neelam Koshiya (Applied AI Architect) and Ana Gosseen (Solutions Architect) for an essential deep-dive into Model Context Protocol (MCP) - the revolutionary open standard transforming how AI systems connect to external data and tools. Discover why MCP is being called the "USB-C for AI" and how it's eliminating fragmented integrations that have plagued AI development.

This video walks you through enabling multi-Region replication for your IAM Identity Center instance. You'll learn how to add a Region to automatically replicate your workforce identities, configure your external identity provider (IdP) to enable access through that Region, and deploy AWS managed applications closer to your users. You will also get a deep dive of the KMS key policy that is a mandate for enabling multi-region feature. Learn more at: https://go.

AbbVie's GAIA Platform is a novel enterprise document authoring solution. Beginning in R&D, GAIA is successfully generating clinical documents, reducing manual writing effort by up to 80%. GAIA is fully integrated to data sources and applies AI to produce high-quality, accurate, human-in-the-loop, GxP-ready outputs with a single click. AbbVie leaders will share their journey, discussing the evolution from traditional AI to the use of genAI and agents.

Generative AI deployments face challenges with high computing costs and complex scaling requirements. AWS Trainium2 and Inferentia2 chips deliver compelling price-performance for both training and inference workloads. In this session, discover innovations that enable efficient scaling of advanced AI workloads, from training and serving MoE models to deploying agentic systems with reasoning capabilities. Learn how customers are achieving exceptional performance while significantly reducing costs.

Learn about agentic AIOps and how LogicMonitor Edwin AI is transforming ITOps by reducing noise, automating routine tasks, and accelerating resolution.