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Learn how Bundesliga uses Amazon Nova to reinvent sports content production for fans and media partners. Gain insights into how GenAI technology is used to create and translate media content to reach Bundesliga's next billion fans worldwide in their native language.

Join AWS leaders Julia Chen, VP, Partner Core, and Matt Yanchyshyn, VP, AWS Marketplace & Partner Services, to explore how AWS is transforming partner success through profitable programs and product innovation from AWS Marketplace and Partner Services. Learn how AWS can fast-track your business growth through enhanced incentives, AI-driven automation, and global reach.

Managing database fleets at scale means finding that one problematic instance among hundreds before it impacts customers. This lightning talk demonstrates how to rapidly identify and resolve performance bottlenecks across diverse Aurora and RDS database engines. Learn to leverage CloudWatch Database Insights for fleet-wide monitoring, SQL-level diagnostics with execution plans and lock analysis, and performance trend analysis.

Power conversational, intelligent in-vehicle experiences with AI through AWS and Alexa+ technology. In this demo, we showcase how automakers can deliver advanced in-vehicle assistants using Alexa+ and custom AI agents built using Amazon Bedrock AgentCore, enabled through Panasonic’s SkipGen technology.

:mag: What if your document database queries ran 10x faster & your storage shrank by 8x? That's not a hypothetical. Amazon DocumentDB 8.0 shipped a new query planner, dictionary-based compression, Graviton4 instances & 30x faster vector index builds—without requiring application code changes. Each one targets a different reason your #Database bill is higher than it needs to be.

This session explores transforming legacy workflows into intelligent agent-based systems. Learn to assess, design, build, and run autonomous agents that modernize rigid, siloed processes into adaptive, AI-powered solutions. Understand essential design considerations and frameworks for scaling agentic implementations.

INSERT DESCRIPTION HERE Learn more about AWS events: https://go.aws/events Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

Checkpointless training on Amazon SageMaker HyperPod enables automatic recovery from infrastructure faults in minutes without manual intervention. Learn more about Amazon SageMaker HyperPod: https://go.aws/hyperpod Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.aws/more Next steps: Explore on AWS in Analyst Research: https://go.

Siemens Mobility has led innovation in rail technology for more than 175 years. To unlock insights from decades of complex engineering data, the company turned to AWS to transform unstructured documents into fast, reliable intelligence for its teams. By building its Smart Text Hub on AWS services such as Amazon Bedrock, Amazon S3, and AWS Lambda, Siemens Mobility enables engineers to quickly surface insights from large volumes of technical information.

Nitro Commerce helps businesses improve customer acquisition and retention by analyzing user behavior and predicting intent with AI. In this video, Shamail Tayyab, cofounder and CTO of Nitro Commerce, explains how the company turns behavioral insights into actionable signals that help marketers target customers more precisely and improve campaign performance.

Learn how Amazon VPC Lattice is transforming application networking by enabling private access across network boundaries with zero-trust adoption. In this session, explore how VPC Lattice simplifies service-to-service and resource connectivity across VPCs, accounts, and on-premises environments, using centralised access controls, authentication, and authorisation. Discover how VPC Lattice provides the visibility, control, and scalability needed for secure networking at scale.

Every customer interaction starts the same way: someone needs help. What happens between that first moment and resolution is where businesses win or lose loyalty. Tony Gooch, Senior Manager of Product Management for Amazon Connect at AWS, joins The AWS Pulse to trace that entire journey, from the global telephony infrastructure his team builds to the AI that's transforming how agents and customers interact.