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Bundesliga leverages AWS's cutting-edge AI capabilities to revolutionize fan engagement, media production, and data services. From AI companions that answer questions in real time to automated commentary that breaks language barriers, this is what it looks like when a global league puts technology at the center of the fan experience.

Enterprise data and AI workloads are more distributed, and more valuable —and more mobile—than ever. Training AI models, running inference at scale, migrating workloads, or sharing datasets across hybrid and multicloud environments, requires a network built for security, performance, flexibility, and cost control. In this session, we’ll share best practices for building hybrid and multicloud architectures that ensure your data is in the right place, at the right time—without unnecessary risk.

LLM customization promises better quality and control, but reality is mixed. This talk reviews what works well in practice, what disappoints, and what remains hard even for experienced teams. It contrasts common customization paths across Bedrock and SageMaker, drawing on real trade-offs in data, cost, and operational burden. Along the way, it highlights failure modes, hidden constraints, and sharp edges that rarely make it into blogs.

Álvaro Polonio, director de Biología Molecular y Computacional en Kimitec, comparte cómo su equipo creó Lina, una plataforma de inteligencia artificial enfocada en el descubrimiento de compuestos bioactivos naturales para aplicaciones agrobiotecnológicas. Con Amazon Bedrock, KIMITEC redujo el tiempo de búsqueda y validación de compuestos de meses a semanas, logrando mayor precisión y escalabilidad en su investigación.

Twitch stream from aws

This short video provides market trends and insights from AWS customer, Glean. Matt "Kix" Kixmoeller, CMO, shares how AWS helps Glean be more innovative and tackles the needs of the market. Subscribe to AWS: https://go.aws/subscribe Sign up for AWS: https://go.aws/signup AWS free tier: https://go.aws/free Explore more: https://go.aws/more Contact AWS: https://go.aws/contact Next steps: Explore on AWS in Analyst Research: https://go.

Twitch stream from aws

Twitch stream from aws

Organizations are aiming to deliver responsive generative AI experiences that can seamlessly scale across enterprise use cases. Learn how Sun Life transformed content creation and workflow orchestration by building Content Assist—a content, scoring, and rewriting solution that can be trained on any brand guidelines, tone, or examples.

What does it mean to secure the world's largest hyperscale cloud, while AI rewrites the rules of identity, threat detection, and security culture? In this episode of AWS Executive Insights: Security Series, Clarke Rodgers sits down with Amy Herzog, Chief Information Security Officer at AWS, for a candid conversation on what it takes to lead security at scale in the age of AI.

Developing serverless applications presents unique challenges for developers. Tools that simplify the developer workflow–like local testing, breakpoints, and single-step debugging–have historically been either unavailable or complex to implement. Join this lightning talk to learn how to simplify local testing, integrate debugging, and ship robust serverless applications with confidence.

Database migrations fail not from lack of tools, but from the cognitive burden of orchestrating them. Engineers toggle between consoles, parse cryptic logs, and chase configuration dependencies across network layers, security groups, and database-specific parameters burning hours on problems AI can solve in seconds. Amazon Q integration with AWS DMS eliminates this friction by embedding intelligence directly into your workflow.