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Event streaming in Apache Kafka is powerful, but sometimes a queue-based model is more suited for workloads where parallel consumption is more important than ordering. KIP-932 introduces share groups, a feature that allows consumers to cooperatively consume data from Kafka topics, akin to how message queues work. This enables per-message acknowledgment, retries, and load distribution without the complexities of partition management.

Poor customer experiences cost businesses $3.7 trillion annually, yet most contact centers use outdated systems. This session shows how to architect intelligent customer experience solutions combining Amazon Bedrock with Twilio's ConversationRelay platform. Learn to build real-time AI-powered conversation flows in messaging and email, create autonomous virtual agents for routine inquiries, and augment human agents with AI-powered recommendations.

Agentic AI is here. Successful implementation typically returns relevant results using proprietary data securely built into the user’s existing, familiar workflow. This session will cover how developers can use Elasticsearch, Amazon Bedrock AgentCore, and Tavily for external content retrieval, to accelerate the creation of AI agents.

Building a robust data security strategy begins with choosing the right storage foundation. Amazon S3 provides security settings and granular access controls to suit any workload. In this session, learn about the fundamentals of S3 security and dive deep into the latest enhancements in usability and functionality. Explore options for access control, encryption, monitoring, auditing, and remediation. Discover best practices for data security and access control in S3.

Learn how Amazon CloudFront powers high-profile streaming events with low-latency, scalable delivery. Discover how to optimize caching using embedded POPs, reduce origin load with Origin Shield, and fine-tune streaming performance. We will dive into Common Media Server Data (CMSD) techniques that dynamically adjust to network conditions, maintaining high-quality viewing experiences for global audiences.

For more details on this topic, see the Knowledge Center article associated with this video: https://repost.aws/knowledge-center/sagemaker-resource-utilization Nothile shows you how to check the resource utilization for your Amazon SageMaker notebook instance? | Amazon Web Services. 0:00 Introduction 0:49 Checking resource utilization using Linux commands 3:39 Checking resource utilization by viewing Amazon CloudWatch metrics 4:12 Closing Subscribe: More AWS videos: https://go.

Ad and marketing teams are racing to harness text-to-image models, but creating high-quality, on-brand visuals at production scale has remained unsolved. Until now. Generating marketing images isn’t just about automation; it’s about balancing speed, creative fidelity, and brand alignment—which has never before been explored in a scalable, production-ready workflow with agents.

The NFL uses the agentic AI and BI capabilities of Amazon Quick to deliver interactive visualizations and answers to fans, analysts, and broadcast partners. Using the capabilities of Amazon Quick, the NFL provided unprecedented access to insights on player performance and draft predictions to over a million fans with their Combine IQ, Draft IQ, and Draft IQ Assistant experiences. Learn more about Amazon Quick: https://go.aws/48AbrIf Subscribe to AWS: https://go.

Serving 1.1 million customers across 140 countries, ADP is using AWS to modernize complex legacy systems and reimagine how its business operates. By leveraging AWS Transform and cloud-first infrastructure, teams can break down decades of embedded rules and accelerate innovation. Early results include 2X productivity in extracting business processes—helping developers move faster while keeping core systems secure, resilient, and scalable. Subscribe to AWS: https://go.

The prompt is the new browser. It’s no secret that AI agents will transform how people interact with information and services, but what’s often overlooked is how agents can only thrive on the right foundation. Agents demand a new layer of connectivity, control, and security. Join Alex Drag and Michael Field from Kong as they explore how agents are becoming the new backbone of the internet — and what builders can do to get ready for it. This presentation is brought to you by Kong, an AWS Partner.

Every month, the world builds a new Manhattan in concrete, generating tons of CO₂. Paebbl is flipping that story. Built on #AWS, they turn captured carbon into cement, locking away 220kg of CO₂ per ton. The future of building is climate-positive. Discover the stories behind Europe's breakthrough innovations with AWS Pioneers Project: https://go.aws/4ssQaHN Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.

Find out all the exciting goodies in the lead up to re:Invent 2025. A varied cast of glorious greats join Julian Wood and Eric Johnson. Learn about the already released services and features, hear about their preview talks and learn about all the activities re:Invent has to offer, whether you are there in person or watching from afar. We are also available to answer any of your serverless questions. Hosts: Julian Wood - Principal Developer Advocate, AWS Serverless: https://x.