AWS re:Invent 2025 - How AWS and Next Gen Stats Redefine Football Intelligence
This isn't just sports analytics—it's a masterclass in operating ML and AI at unprecedented scale. In 2015, the NFL and AWS launched Next Gen Stats, transforming how millions experience football. What began with simple sport metrics has evolved into sophisticated machine learning capturing the game's complexity—completion probability, expected yards, pressure prediction, and coverage responsibility. This session marks 10 years of innovation through Then → Now → Next.