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From the Bundesliga to Formula 1, the NBA to the PGA TOUR—AWS AI is how the world’s major leagues deliver real-time insights, advanced stats, & personalized fan experiences at scale. Discover how AWS can level up your business. Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.

Struggling with expensive Windows licensing costs and aging technology stacks? AWS Transform is the first agentic AI service for modernizing full-stack Windows applications at scale. Unlike traditional fragmented approaches, AWS Transform uses agentic AI to cohesively modernize your .NET Framework applications, SQL Server databases, legacy UI frameworks, and deployment pipelines.

Getting an AI agent working on your laptop is the easy part. Hosting it for real users, scaling it, keeping it healthy when more than one person shows up. That's three layers deep: Bedrock for the brain, Strands for the harness, AgentCore for production. The model is the brain. The harness is the hands, infrastructure, and memory that let it do real work. You define tools, write a prompt, the model figures out what to call and when. GitHub: https://go.

In this episode of "AWS Show and Tell - Integrating MCP Server Applications with Amazon Connect", we'll demonstrate how to bridge the power of Model Context Protocol (MCP) servers with Amazon Connect's contact center capabilities using Bedrock AgentCore Gateway. Through a practical integration example, you'll learn how to transform your APIs, Lambda functions, and services into MCP-compatible tools that AI agents can leverage directly within the Amazon Connect environment.

The AWS Nitro System is a rich collection of building block technologies including hardware offload and security components built by AWS that are powering the recent and future generations of Amazon EC2 instances with an ever-broadening selection of compute, storage, memory, and networking options. In this session, dive deep into the AWS Nitro System, review its design and architecture, explore new innovations in the Nitro platform, and see how it has made the seemingly impossible possible.

Amazon EC2 G7 instances, powered by NVIDIA RTX PRO 4500 Blackwell Server Edition GPUs, deliver high-performance GPU acceleration for AI inference, graphics, and data analytics workloads. With G7 instances, AWS is the first major cloud provider to offer compute instances accelerated by the NVIDIA RTX PRO 4500 GPU. G7 instances deliver up to 4.6x AI inference performance and up to 2.1x graphics performance compared to previous-generation G6 instances.

Discover how Amazon leaders across Zoox, Prime Video, and Amazon Stores are leveraging AI to power their next-generation innovations with AWS and create better experiences for customers. Through three key stories discover how customer needs sparked transformative experiences: fan feedback revolutionizing sports broadcasting with AI-powered highlights, shopping patterns evolving Amazon’s mobile commerce platform, and robotics and automation delivering advances in supply chain optimization and...

Power your workloads with AWS's new 8th generation EC2 instances, featuring custom Intel Xeon 6 processors - exclusively on AWS! The complete family of C8i, M8i, and R8i instances, along with their flexible counterparts (C8i-Flex, M8i-Flex, R8i-Flex), are now available.

🕵️ Your AI agent shouldn't need a decision tree to decide how to investigate. The answers to complex questions often don’t live in a single data source. They span across multiple locations, domains, and vary in structure – tabular, connected, and unstructured, just to name a few.

Amazon SageMaker Unified Studio unifies data, analytics, and AI development into a single collaborative environment, streamlining how teams build industry-specific solutions. This session highlights the latest feature updates — including unified project workspaces, integrated data discovery, built-in governance, and end-to-end model development workflows.

Go Inside the Ropes with host Amanda Balionis for an exclusive, behind-the-scenes look at how AWS powers the @PGATOUR. In Episode 1 of our NEW 5-part series, Amanda explores the PGA TOUR app’s newest feature: Favorite Players. Powered by AWS AI technology, Favorite Players creates a personalized mobile experience so fans can easily follow the players they love. Discover how AWS powers the PGA TOUR: https://go.aws/golf Subscribe to AWS: https://go.

Developers, join an epic journey as we follow a humble backlog item through the winding path of the software development lifecycle from user story to deployment. Most developers spend less than an hour per day writing code. So why do focus so much attention on using AI to write code faster? In this session you will learn how Kiro CLI can help you with every stage of the SDLC. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.