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Dive into Amazon Simple Email Service (SES) with this comprehensive six-part technical series. Based on our popular SES workshop, this series guides you through essential implementations from domain verification to template personalization, designed for developers and solution architects. Follow hands-on demonstrations covering identity management, sending methods, configuration sets, list management, and email templating - everything you need to build a robust email solution with Amazon SES.

Nykaa, India’s leading lifestyle e-commerce destination, relies on AWS to power the majority of its digital infrastructure—supporting 90% of its revenue through online channels. With Amazon Bedrock, Nykaa has automated product description generation, creating more compelling and consistent catalog content that helps customers make informed decisions.

In this episode, EA Rockett, VP Legal at Adobe and "legal CTO," discusses how to effectively implement generative AI within organizations through a structured yet enabling approach. Rockett shares Adobe's six-dimensional framework (A through F) for evaluating AI use cases, which helps teams think through everything from the technology and data inputs to the intended audience and objectives.

The NFL and AWS Generative AI Innovation Center developed NFL Pro Fantasy AI Assistant – an AI-powered virtual advisor helping 10,000+ fans make winning fantasy football decisions. The team will demonstrate how Strands Agents enabled the solution to go from zero to production in 8 weeks. Learn how Strands' model-driven approach simplified complex agent development, integrating NFL Next Gen Stats real-time data to answer critical questions like "Who should I start?

Hear from Greg Peter, Senior Data & AI Solutions Architect, how Rackspace (www.rackspace.com/) significantly expanded its offerings in 2024, launching over 65 new solutions for customers through its strategic partnership with AWS (www.aws.com) and NVIDIA (www.nvidia.com), which included deploying advanced tools like the RFX evaluator to dramatically reduce processes from days to minutes by leveraging Amazon Bedrock (https://go.aws/4qVLJF9) on NVIDIA GPU infrastructure (www.nvidia.

Organizations struggle with siloed data spread across multiple Amazon Redshift warehouses, making analytics complex and inefficient. Amazon Redshift data sharing allows you to share data within and across organizations, AWS regions, and even 3rd party providers, without moving or copying the data.

Defenders face growing challenges with limited resources, complex environments, and evolving threats. Trellix introduces a breakthrough: Agentic Security powered by AI. This session explores how AI, fueled by data from AWS GuardDuty, email, endpoints, HR systems, IT tickets, and physical security can autonomously investigate threats, reduce alert fatigue, and surface hidden risks.

For more details on this topic, visit the AWS Knowledge Center on AWS re:Post and read the full article associated with this video: https://repost.aws/knowledge-center/api-gateway-private-endpoint-connection The AWS Knowledge Center contains trusted, expert-reviewed answers to frequently asked questions across AWS services — including EC2, S3, IAM, Lambda, Bedrock, and more. Sahil shows you how to troubleshoot issues when connecting to an API Gateway private API endpoint.

Learn how to transform complex legacy workloads—like Java, ERP, and mainframe systems—into agile, cloud-ready applications using Pega Blueprint and GenAI. This session explores how to overcome modernization challenges such as technical debt, integration risks, and workflow transformation. Discover how AI-powered design agents and model-driven architectures accelerate transformation while preserving business continuity and data integrity.

Welcome to the AWS Lambda Hackathon where you can turn your serverless dreams into reality and compete for $15,000 in cash prizes! Join us for the last weekly catch-up before judging. We may even vide code today! Your mission is to build an application using AWS Lambda that solves real world business problems. You'll need to implement at least one Lambda trigger and you're free to integrate with other AWS services like Amazon S3, Amazon DynamoDB, Amazon Bedrock, or any others.

Operating in a multicloud environment can introduce operational complexity. In this session, learn to streamline operations with AWS Systems Manager, which allows for easier instance management across all environments. Gain insights into performance with Amazon CloudWatch and Amazon Managed Grafana, which delivers a unified dashboard of metrics and logs from any data source.

This video walks through Amazon Elastic Kubernetes Services' ability to use envelope encryption to encrypt your Kubernetes API data. Amazon Elastic Kubernetes Service (EKS) enables default envelope encryption for all Kubernetes API data in EKS clusters running Kubernetes version 1.28 or higher. This provides a managed, default experience that implements defense-in-depth for your Kubernetes applications.