AWS re:Invent 2025 - Unleashing Generative AI for Amazon Ads at Scale (AMZ303)
Discover how Amazon Ads harnesses the power of large language models (LLMs) to enhance shopper discovery and drive better outcomes for advertisers. This session explores the AWS-based machine learning infrastructure that fuels these innovations, including fine-tuning, model serving, and real-time inference at scale. Learn how we optimized cost, latency, and reliability to deliver LLM-powered solutions across the Amazon Ads ecosystem while maintaining the high performance our customers expect.