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Fernando Guedes, CTO y CSO de Clever Advertising, comparte cómo la empresa de marketing digital global migró de su centro de datos a Amazon Web Services (AWS) para superar los límites de escalabilidad y rendimiento que frenaban su crecimiento. Con Amazon Bedrock y Amazon Nova, la compañía integró IA generativa para optimizar la personalización de contenidos, automatizar procesos y acelerar el despliegue de funciones.

For more details on this topic, visit the AWS Knowledge Center on AWS re:Post and read the full article associated with this video: https://repost.aws/knowledge-center/end-user-messaging-send-sms-messages-uk-number The AWS Knowledge Center contains trusted, expert-reviewed answers to frequently asked questions across AWS services — including EC2, S3, IAM, Lambda, Bedrock, and more.

Serverless changed how developers build. AI is changing it again, faster, stranger, and with a lot more unanswered questions. Eric Johnson is a Principal Developer Advocate at AWS who has been at the center of both shifts. From helping grow the global serverless community to shipping Lambda Durable Functions and driving spec-driven development with Kiro, Eric works where the rubber meets the road, between what AWS builds and what developers actually need.

Why do most cloud asset inventory implementations fail to deliver value? The difference isn't the technology—it's the implementation approach. Most organizations treat inventory as a technical project when it's actually an organizational capability. AWS Partner Solutions Architect Keagan Mirazee and CloudQuery's Joe Karlsson reveal the five principles that separate successful inventory programs from tools that collect dust.

This lightning talk showcases AWS and SAP's innovative solution for enterprise data integration challenges. Learn how to access data between SAP and AWS environments, eliminating complex ETL pipelines while maintaining business context. In this talk, we will demonstrate how to enable zero-ETL integration between SAP and Amazon SageMaker so that you can reduce time spent building data pipelines and focus on running unified analytics and AI/ML on all your data.

This live coding session explores how to automate edge infrastructure operations with AI. Discover how to build truly resilient architectures with the latest AWS Outposts and AWS Local Zones APIs. We'll walk through real-world code examples for querying Outposts hardware inventory, implementing intelligent resource placement, and automating failover configurations.

What does it mean to be a serverless developer? What disciplines do you need to master to build cloud-native, serverless solutions today? In this talk, walk through a day in the life of a serverless developer and explore the core principles, architecture patterns, frameworks, and tools you need to know to build your next-generation serverless application. Speaker: Seb Kasprzak, Senior Solutions Architect, AWS Learn more about AWS events: https://go.

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Opening remarks from Scott Mullins, GM, Financial Services, AWS | Join us as we hear from Scott Mullins, General Manager of Financial Services at AWS, who will introduce the event's theme: "Pushing the envelope in Financial Services." Scott will be joined by executives from leading financial institutions who will share their perspectives on how they are unlocking new opportunities for business growth, transforming the customer experience, and modernizing critical systems and applications on AWS.

For more details on this topic, visit the AWS Knowledge Center on AWS re:Post and read the full article associated with this video: https://repost.aws/knowledge-center/ec2-linux-kernel-panic-unable-mount The AWS Knowledge Center contains trusted, expert-reviewed answers to frequently asked questions across AWS services — including EC2, S3, IAM, Lambda, Bedrock, and more. Joseph shows you how to resolve the "Kernel panic - not syncing" error in your EC2 instance. Subscribe to AWS: https://go.

Twitch stream from aws

Discover how Ticketmaster, the world's largest ticket marketplace, delivers superior live event experiences by bringing its online ticket sales and distribution platform closer to fans with AWS Local Zones. Learn how Ticketmaster overcame technical challenges by reducing latency while using AWS native compute, storage, and other services. We'll examine the architectural evolution, critical decisions, and the transformative impact of onboarding latency-sensitive applications to Local Zones.