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Las organizaciones mexicanas están pivoteando de la experimentación en IA hacia soluciones nativas en IA, pero pocas capturan valor real. La diferencia no es la tecnología, es la disciplina en dos decisiones: dónde jugar y cómo ganar. Esta sesión presenta una perspectiva sobre el valor de IA disponible, los cinco factores que separan a los ganadores, y ejemplos de casos de vida real de jugadores mexicanos pero también globales, que han iniciado exitosamente su transformación en IA aprovechando...

Twitch stream from aws

Search engine for keywords. Vector DB for semantics. Cache for filters. Glue code to merge it all. Sound familiar? Most production search stacks are Frankenstein stacks—three separate systems because no single layer handled everything users actually do: filter by keywords, match on semantic meaning, analyze results, sort by rating. Until now.

The next evolution in digital storytelling is being driven by intelligent agents that can transform a single story into a spectrum of personalized experiences. Audience 3.0 represents this frontier—where AI, cloud-native orchestration, and composable architectures converge to redefine how media is created, distributed, and consumed. In this session, Arc XP CTO Joe Croney and AWS Sr.

The age of AI has changed the rules of the game. According to the CrowdStrike 2025 Threat Hunting Report, enterprising adversaries are using generative AI (GenAI) to enhance their operations, underscoring the critical need for innovative defensive strategies. This session explores modern cloud attack tactics and how agentic AI empowers defenders to prioritize risk and respond to attacks with speed and precision.

Deepset (https://go.aws/3YutGZC) enables companies to move from generative AI prototypes to production quickly, achieving faster time-to-value. Mark Ghannam, who leads partnerships at Deepset, notes that Amazon Web Services (AWS) (aws.amazon.com) and NVIDIA (https://go.aws/4oPPFoI) provide the infrastructure and compute power essential for scaling across industries.

Join this session to learn how Anthropic partners with Amazon Bedrock to cover from multi-agent collaboration for better planning and communication among agents through to MCP and enterprise AI transformation. Learn how AWS and Anthropic are assisting customers explore productivity gains and efficiency improvements in new ways at world wide scale. Lastly, understand how your organisation can begin its responsible AI journey today.

When is my tee time? What were my driving stats on the back 9 last year? What is weather like today? How many strokes did I gain last week? Can I see highlights of my shots inside 110 yards? DID YOU KNOW — @PGATOUR players have a special AI-driven app that is a one-stop shop for all tournament-related information and performance stats?

Learn how Siemens Digital Twin Composer leverages AWS services to support the complete digital twin lifecycle—from data ingestion and model synchronization to real-time simulation, virtual commissioning, and continuous operational optimization at PepsiCo. Presented by Siemens at the AWS Partner Theater, Hannover Messe 2026.

Twitch stream from aws

Twitch stream from aws

Discover how AWS Marketplace simplifies access to third-party software and tools across your entire infrastructure. In this session, explore the diverse delivery methods AWS Marketplace offers, including SaaS solutions, Amazon Machine Images (AMIs), containerized applications, and API-based agents. Learn how to efficiently discover products available globally, select flexible pricing models that fit your needs, and streamline spend management across your organization.