AWS re:Invent 2025 - Driving Fan Engagement with Data, Analytics, & AI (SPF308)
AWS partners with major entertainment, games, and sports organizations to transform how fans, viewers, and players experience their products. In this session, you will learn about how leading organizations such as the NFL, Formula 1, and other major sports leagues are using Amazon Bedrock, Amazon SageMaker, and open lakehouse architectures to create engaging experiences for their viewers.