AWS re:Invent 2025 - AI-powered co-selling: How AWS and partners accelerate growth together (PEX207)
AI is transforming how AWS and partners co-sell by enhancing scale, speed, and precision throughout the joint sales cycle. AWS leverages AI agents to streamline lead qualification, solution validation, partner-matching, and deal progression. Through APN Customer Engagements (ACE) Program, AI supports both AWS sellers and partners from pre-sales planning to deal submission, improving win rates and shortening sales cycles.