Intuit's AI Evolution: When setbacks spark breakthroughs | AWS Events
Join Alex Balazs, Intuit's CTO, as he shares the company's transformative journey toward becoming an Ai-driven expert platform. Discover how Intuit invested over $1B in AI and data, and how the company learned valuable lessons from both successes and setbacks. From the initial rollout of Intuit Assist to reimagining the QuickBooks experience, Alex dives deep into the importance of truly understanding customer needs, fostering AI fluency across teams, and embracing a bold, innovative mindset.