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We've all experienced it—that moment when an AI assistant creates more problems than it solves because of its robotic responses and lack of contextual awareness. It operates in a vacuum, making customer experiences less than delightful. In this session, you will learn how to create meaningful and hyper-personalized customer experiences with Amazon Nova Sonic and design patterns to enable new use cases.

Learn how to build fault-tolerant serverless applications with AWS Lambda durable functions. Eric Johnson and Michael Gasch join Julian Wood to show how Lambda's new durable functions enhances Lambda's programming model. Discover how to build resilient applications using familiar patterns in JavaScript, TypeScript, or Python. See how you can use built-in retry mechanisms for failure handling, efficiently manage human-in-the-loop interactions, and track progress with automatic state management.

This session provides an accessible introduction to AWS Trainium and the Neuron SDK. We explain how Trainium and Inferentia contribute to the broader AI ecosystem and highlight real-world examples such as Anthropic and Project Rainer. The hardware architecture is introduced with clear and visually engaging explanations. A demonstration on a trn2.3xlarge instance illustrates the process of running a single-chip test, with additional context on Trainium’s high-performance capabilities.

Bayer Pharmaceuticals leverages Amazon Bedrock and AWS security services to bring novel drugs and innovation targets to reality through their Pharma Drug Innovation Platform. Hear how from Vinod Das, Associate Director, Bayer Pharmaceuticals. By implementing a platform approach that combines multiple Bedrock models with security guardrails like Amazon Macie for sensitive data protection, Bayer Pharmaceuticals streamlines their drug development process while maintaining strict data...

From smart cameras to connected devices , AI is quietly transforming how consumer electronics are imagined, built, and brought to market. In this episode of Retail Insights with AWS, hosts Isha Dalal and Aman Sharma sit down with industry and consumer electronics leader Alex Talevski, former CEO of Swann Communications, to explore how AI is reshaping product development and redefining what “good” looks like for modern retail experiences.

Discover the latest Amazon OpenSearch Service launches and capabilities that enable and quickly deploy agentic AI applications and vector search operations. Learn how new integrations with Amazon Q enable intelligent data discovery and automated insights, while enhanced Amazon S3 connectivity streamlines data management.

Want that missing AWS feature? Now you can officially request it! 🚀 The AWS Builder Center Wishlist lets you suggest improvements, upvote community ideas, and influence product roadmaps. #AWS #CloudComputing #AWSDevelopers #AWSCommunity #BuildOnAWS

Join us for an in-depth live stream where we’ll dive into the AWS Pricing Calculator, comparing the features and differences between the old and new versions. We’ll guide you through building an accurate cloud cost estimate, importing your usage data, and editing it to match real-world scenarios. Discover how to run “what-if” analyses to compare different configurations and instantly see their cost impact.

Enterprise AI workloads demand infrastructure that can scale efficiently while delivering breakthrough performance. This session introduces Tranium3 UltraServers, the next generation of AI infrastructure built on Trainium3 chips with advanced NeuronSwitch-v1 fabric architecture, and gives a glimpse into how Anthropic is optimizing Claude models on Trainium.

Update: Kiro CLI is the next iteration of Amazon Q CLI! Update your Amazon Q CLI to Kiro CLI today, or download Kiro CLI at Kiro.dev/cli! Watch Erik and Du'An tackle an epic 60-minute coding challenge where they build a complete image identification game from scratch! Using only Amazon Q Developer for assistance (no Google, no Stack Overflow), they create a full-stack Pictionary-style application with Vue.js/Next.

The Age of Agents is here - but security is job zero and your databases must be connected to unlock the full potential of GenAI. In this keynote, curated by Richie Jones, Enterprise Technologist at AWS, the message is clear: organisations that move from experimentation to agentic deployment will define the next era of enterprise innovation. Fiona Simpson opens by framing the urgency - 68% of AI projects are stuck in pilot and 57% face organisational drag.

Amazon Connect Talent helps hiring teams find quality candidates, faster and with greater confidence. AI teammates work on your behalf, conducting science-backed assessments and interviews whenever candidates are ready, day or night, eliminating scheduling bottlenecks and improving the candidate experience.