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In this session, you will learn how Formula 1 is revving up fan experiences with cloud and generative AI technology. Discover how Formula 1 is revolutionizing motorsport entertainment through cutting-edge cloud and AI technology. Learn how real-time data analytics and generative AI are transforming race broadcasts and fan engagement, and how AWS Media Services is powering 1 TV Premium, F1's new streaming service that launched in 2025.

Go behind the scenes of Amazon S3 performance architecture while learning practical optimization strategies. We'll explore how S3's internal systems manage massive throughput, handle concurrent requests, and balance loads across its distributed infrastructure. Dive deep into the technical foundations - from request routing and partitioning strategies to caching mechanisms - that enable S3 to power demanding workloads like real-time analytics and ML training.

As organizations integrate AI agents with existing systems, they must revisit strategies for API building, management, and governance. This session demonstrates how AWS services and features help implement effective API strategies throughout the complete lifecycle, highlighting key considerations at each stage and tools available to ensure successful implementation.

In this session, Toyota Connected North America and Toyota Enterprise AI showcase how they transformed dealer operations using Amazon Bedrock and Claude to create an intelligent assistant that answers complex vehicle questions in seconds. The system now serves 2,300+ dealerships with instant, accurate vehicle expertise and handles 7,000+ monthly dealer interactions across multiple Toyota models and years, leveraging Amazon Bedrock, OpenSearch Serverless, and Amazon EKS for enterprise-scale...

See how Amazon Bio Discovery simplifies the entire antibody discovery workflow in this complete product walkthrough. Amazon Bio Discovery is a unified lab-in-the-loop application that puts AI-powered antibody design directly in the hands of bench scientists—no coding required.

Watch Ben Gilbert and David Rosenthal, co-hosts of Acquired—the #1 technology show on Spotify and Apple Podcasts—take the stage with special guests including Max Neukirchen, Global Co-Head, J.P. Morgan Payments, Greg Peters, Co-CEO, Netflix, Aravind Srinivas, Co-founder and CEO, Perplexity, and Matt Garman, AWS CEO.

AWS Enterprise Support builds on Business Support+ with designated Technical Account Managers (TAMs) who blend generative AI insights with human judgment to provide strategic operational guidance across resiliency, cost, and efficiency. This plan includes AWS Security Incident Response at no additional cost, automating security alert investigation and triage. Learn more about AWS Enterprise Support: https://go.aws/enterprise Subscribe to AWS: https://go.

Learn how AWS is enhancing its SQL analytics offerings with new capabilities in Amazon Redshift and Amazon Athena. Discover how Redshift's AI-powered data warehousing capabilities are enabling customers to modernize their analytics workloads with enhanced performance and cost optimization. Explore Athena's latest features for interactively querying data directly in their Amazon S3 data lakes.

Carol Yan and Hilary Tam from AWS, both leaders in the sustainability and energy sector, talk about their experiences and ways to bubble up the conversation while staying true to the business value of sustainability. Learn more at - https://youtu.be/CmcDDDuyTjs Subscribe to AWS: https://go.aws/subscribe Sign up for AWS: https://go.aws/signup AWS free tier: https://go.aws/free Explore more: https://go.aws/more Contact AWS: https://go.

Learn more about Innovative Leadership: https://go.aws/4q1wqKc Learn more about AWS events: https://go.aws/events Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

Agentic AI is redefining system interactions, with autonomous agents planning, reasoning, and taking action by calling APIs directly. This session demonstrates how to make existing services agent-compatible using AgentCore Gateway on AWS. Learn to expose REST, GraphQL, and event-driven protocols as callable tools, enable secure LLM access, and implement schema-based discovery.

Join us for an in-depth conversation with Dr. Zuhair Khayat, CTO and co-founder of Lucidya, a groundbreaking AI company revolutionizing customer experience in the Middle East. From his journey through academia at KAUST to pioneering Arabic language AI solutions, Dr. Khayat shares invaluable insights on building technology for Arabic markets.