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Media advertisers see up to 25% higher engagement when delivering custom creative to relevant audiences, yet producing quality video ads traditionally requires weeks of expensive and specialized expertise.** **Discover the inner workings of Amazon Ads new AI Creative Agent, and how it's transforming the creative process by automating and enhancing the generation of multi-format ads to businesses regardless of their size or creative expertise.

Enterprise developers face challenges processing diverse unstructured content across multiple formats, often requiring complex integration of various AI services. Learn how Amazon Bedrock Data Automation simplifies AI application development by unifying workflows for documents, audio, images, and video into a single service.

When organizations choose a multicloud strategy to address their resilience needs, they often face challenges in areas such as data consistency, service isolation, and long term testing and maintenance. Join this session to learn about Monzo Bank's resilience journey in implementing a strategic multicloud architecture that offers a practical and efficient approach to operational resilience.

In today's rapidly evolving cyber landscape, AWS uses its global presence and broad visibility to deliver comprehensive threat protection for organizations worldwide. With thousands of potential security events thwarted daily, our threat intelligence program processes vast amounts of security data across our infrastructure, transforming it into actionable insights and automated security responses that help safeguard customer assets in real-time.

🛡️ What if unauthorized data access was architecturally impossible—not just discouraged? AI agents that touch production databases create a new kind of security surface. Prompt-level instructions like "don't access other users' records" might work in a demo, but they're not #Cybersecurity controls—they're suggestions that a well-crafted injection can blow right past.

Feature flags have evolved beyond simple on/off switches for software releases. This code-focused session demonstrates advanced feature flagging techniques through real implementation examples and production code samples. See how Amazon leverages feature flags at scale using AWS AppConfig, with detailed code walkthroughs that showcase powerful use cases beyond basic feature releases.

Financial institutions face challenges analyzing massive log volumes, requiring hours or days of manual review for critical incidents. Learn how Ripple is building an automated, multi-agent system using Amazon Bedrock AgentCore and the Strands Agents framework to process 30-50GB of daily logs in minutes. Explore architectural patterns for integrating Amazon CloudWatch, AWS Lambda, Amazon S3, and Amazon OpenSearch to correlate log entries with codebase sections.

Nasdaq has successfully migrated the core trading system of three North American markets to a cloud-enabled market infrastructure using AWS Outposts with accelerated networking Amazon EC2 instances, with the largest market processing up to 36 billion in daily messaging. The cloud-enabled market infrastructure delivered a low double-digit microsecond latency for end-to-end and order-to-trade processes, along with up to 10% performance improvement in round-trip latency.

Join us for a comprehensive session on PostgreSQL performance tuning and optimization. In this technical deep dive, we'll explore proven strategies for identifying performance bottlenecks, optimizing query execution, and configuring PostgreSQL for maximum efficiency.

What if robots could work safely beside you…today? Meet Digit, the groundbreaking humanoid robot that’s already transforming manufacturing and logistics. Agility Robotics CEO Peggy Johnson introduces a new approach to workplace automation: a versatile robot that combines AWS cloud integration with core safety features designed for human collaboration. Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.

Discover kro, the open source tool revolutionizing Kubernetes resource management through configuration-based orchestration. Learn how this vendor-neutral solution eliminates custom coding needs through Simple Schema and CEL expressions, making complex resource dependencies manageable for teams of all sizes.

Cloud security is being shaped by the rapid adoption of technologies like Generative AI, Kubernetes, and SaaS platforms, making comprehensive security monitoring more critical than ever. This session will explore strategies to eliminate blind spots in your security monitoring strategy. We will focus on precise instrumentation and data collection, and demonstrate an end-to-end detection strategy that includes cloud audit logs, runtime security, and data enrichment.