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As Retrieval-Augmented Generation (RAG) transforms enterprise AI applications, security remains a critical concern. In this session, we will explore ways to architect secure RAG implementations using Amazon Bedrock, addressing crucial challenges in data privacy, access controls, and prompt injection vulnerabilities.

Just Eat’s human resources (HR) application Jetty—built with generative artificial intelligence (AI) on Amazon Web Services (AWS)—gives staff faster access to information and cuts ticket volumes by 70 percent. The online food ordering service is using Amazon Bedrock to increase efficiency, “take away the mundane,” and allow the HR team to focus on higher-value projects.

Today's SaaS applications are interconnected: they expose APIs, publish events, call third-party services, and externalize states. Adding multi-tenancy to these integrations introduces new challenges. How do builders ensure tenant performance and data isolation whilst sharing resources? In this session, learn about common design trade-offs for multi-tenant integrations and how to navigate them with design patterns, illustrated by examples. Learn more: More AWS events: https://go.

Digital sovereignty requirements are evolving rapidly around the world, particularly in Europe. Join this talk to hear from the team building the AWS European Sovereign Cloud and learn more about this new independent cloud designed to help public sector and regulated industry organizations meet the most stringent regulatory requirements in Europe.

Join Olympic silver medalist Jenna Strauch as she shares powerful insights from her remarkable journey to Olympic success. Drawing parallels between elite sport and business leadership, Strauch reveals how data-driven decision-making, constructive feedback, and a focus on process over outcomes drives high performance. She discusses building resilient teams, managing setbacks, and fostering a culture where failure leads to growth.

From days to minutes: How AI is revolutionizing enterprise analytics AWS Global Sales faced a challenge familiar to many enterprises: fragmented data sources, proliferating dashboards, and teams struggling to move beyond KPIs to answer core business questions. Their solution? Amazon Quick. Sujit Narapareddy, Head of Analytics and Insights at AWS Global Sales, shares how his team built AWS Insights—a unified analytics platform serving tens of thousands of sellers globally.

Insurance companies face critical challenges in underwriting profitability, pricing optimization, and risk assessment due to siloed data systems and fragmented analytics tools. Cross-functional teams face challenges with manual processes and poor collaboration, hampering quick decision-making in competitive markets. AWS SageMaker Unified Studio addresses these challenges by providing an integrated platform combining data analytics, ML, and GenAI capabilities.

Discover how Amazon Ads harnesses the power of large language models (LLMs) to enhance shopper discovery and drive better outcomes for advertisers. This session explores the AWS-based machine learning infrastructure that fuels these innovations, including fine-tuning, model serving, and real-time inference at scale. Learn how we optimized cost, latency, and reliability to deliver LLM-powered solutions across the Amazon Ads ecosystem while maintaining the high performance our customers expect.

Scaling your disaster recovery (DR) strategy when you're working with environments that contain databases, directory services, and ERP solutions isn't easy. In this session, we'll go over best practices for scaling your testing and application recovery capabilities, and show you how to get more out of your DR environments with AWS Elastic Disaster Recovery. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.

Cyber-physical systems (CPS) such as operational technology, IoT devices, and building management systems are becoming increasingly connected to enterprise IT networks and the internet. Driven by growing demand for remote access and real-time data, this interconnectivity delivers numerous business benefits - from efficiency, to innovation, to sustainability - yet also increases these critical systems' exposure to cyber threats.

Learn how Global Payments migrated over 13,000 VPC endpoints to a centralized solution using Route53 profiles. Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS sales teams needed to quickly absorb hundreds of new service announcements and translate them into customer-ready insights. Manually watching sessions and studying launch documents took days or weeks, limiting their ability to act on new opportunities. Using Amazon Quick, the team built a custom chat agent that delivers real-time launch intelligence and customer-specific speaking points by synthesizing public documentation and internal enablement materials.